Writing Articles or Blogs for Websites

Your website expresses your business. The keywords are the essence of that business expressed in a few terms that hopefully people use in Google to find those services.

Articles you write are used to drive visitors to the website. They should be about something on the site. They don’t have to be about the keywords. If the articles have keywords in them, then the keywords should be words that people would use to find subject matter contained in the articles.That way the search engines would put up your article when someone Googling the topic used those keywords. If the keywords the visitor used are in your article, then the article might come up for the visitor.

The keywords in the article could be about anything on the site and would not have to be the same keywords used for the site.

For example, if the keywords for your site were  modeling, glamour, fashion, commercial,  and London

And one of the pages on your site was about diet,  You could write articles about diet that would drive people to that page without worrying about the keywords for the main site.