Mar

The Edge

By Mark Kaplan

Gaining market share has several advantages:

Credibility
Marketing Power
Sustainability
Horizontal and Vertical Growth Opportunities
Reducing Effectiveness of Competition

Our Mission

Create online superiority that leads to bricks and mortar leadership

Goal for our clients:

Appear higher in page ranking for desired services than the competition

Strategy

Create a website that has all the fundamentals desired by search engines
Define business in high traffic keywords
Support keywords in content to be the most competitive for those keywords
Create Retention and Conversion features to please search engines and increase customers
Develop incoming links for more traffic and develop Authority required by search engines

Fundamentals Desired by Search Engines

We run sites through a website grader that evaluates 50 points deemed important by search engines. Each of the over 2 million sites analyzed has a 0% to 100% grade. Most top competitors score over 85% and our goal is to get all sites above 90%.

Define Busines in High Traffic Keywords

Every industry has categories and those categories have niches. Each of those niches has leaders at the top of search engine pages. No one can be on top of all the niches so we select the most important aspects of your business and build the high traffic keywords for those niches. For example in Fulfillment there is Order, Product, Literature, Ecommerce, Warehousing, Transportation, and Packaging fulfillment to name a few. Then there are the niches Third Party Logistics, Global Logistics, Cold Storage, and Freight to name a few more.

Support Keywords in Content to be the most competitive

Search engines don’t allow you just to name how many businesses you are in to gain page ranking. For high page ranking you have to support those businesses on your landing page and in your content. You have to support it better than the competition for the niches you select. This starts with your title, meta tags, headlines, body content, page titles, page content, and alt tags. This practice separates most webdesigners and SEO practictioners.

Create Retention and Conversion Features

Bounce is the enemy of websites. It means someone spent less than 30 seconds on your site and decided they didn’t see what they were looking for, didn’t understand how to use the site, or didn’t think it was better than other sites they had seen. The purpose of Retention and Conversion elements is to tell people quickly what you do, who you are, how to use the site to find what they want and convert them on the first visit to leave an email, call, ask for a quote, or purchase.

Developing Incoming Links for Traffic and Developing Authority

Search engines want to promote sites that are popular. It justifies their selection. There are many ways to develop traffic:

Improving Website Fundamentals
Traditional advertising
Sales teams
Pay Per Click online advertising
Social Media
Blogging
Article Writing
Directories
Exchanging Links with Other Sites
Sponsor Sites that list Your Site

So the three most important strategies are:

Build a fundamentally sound website
Create a keyword strategy
Develop incoming links

Your Website Grade (These available upon request)

Your Website Traffic

Your Sites Proclaimed Niches

Our Solutions

Build a fundamentally sound website
Create a keyword strategy
Modify landing page to support it
Create retention and conversion elements
Add pages that are necessary to support strategy

These added pages are to improve retention and conversion like FAQs, Blog, RSS feed, Why Us, not product or service pages unless we deem they are needed

Costs for:

Our Solutions (as mentioned right above) $350

Installation of Our Solutions:

Landing Page estimate for small site $350

Each page thereafter $142

Creating Incoming Links by:

Blogging
Social Media
Directories
Exchanging Links
Sponsor Sites

100 links $595

Or 35 links a month $344 a month

Bios:

Internet Marketing Inc.(IMI) is a global internet marketing company with accounts like the U.S. Army, Ritz Carlton, Hilton, Oceania Cruises, Front Runner Sports, and Lincoln Properties. It creates new websites starting at $20,000 and Incoming link campaigns starting at $3,000 a month for large budgets and traffic campaigns. As an affiliate for IMI, I can create your strategies and market campaigns

EliteWebsiteSeo specializes in the Fulfillment, Auto parts, Jet Travel, and Natural Food industries and does the same for smaller budgets. As the owner of this firm, I modify existing sites starting at $350 plus installation and run incoming linking building campaigns.