The Divide Between Growing and Shrinking Becoming Clearer.

This applies to the freight business, but the message is the same for every business.

In speaking with 100’s of freight website owners a month I am finding a clear pattern.

Those with old sites or sites that have not been optimized and have not been getting more than a few hundred visits a month no longer have a marketing budget.

Those that have over 3,000 visits a month are enjoying the traffic and are spending more to grow.

In that millions now go to the internet to solve freight problems, the top 20 sites probably get a million visits a month and the next 10 maybe 100,000 and on down. With easily over 10,000 sites and only 7 slots on page one Google for each niche, the odds are narrowed.

Those getting 25,000 visits or more a month realize they are in an online and bricks and mortar battle and closely monitor their website activity. They are the leaders of tomorrow.

The internet has changed the playing field and those firms that stick to the format that found them prosperous ten years ago are suffering from the economy and the evolution to more efficient communications to run businesses and personal lives.

The fact that Face Book just passed Goolge in daily visits and that there is faster growth in mobile phone units than personal land lines is an indication of where we are headed. If you cannot be found you will be invisible.

As we leave newspapers, TV, and out reach sales teams behind and embrace the right to privacy and elimination of spam contacting, the path is how to be reached rather than how to reach.

A website starts with establishing a set up that is friendly to search engines. Secondly, it has to declare the business it is in and put those words (keywords) in a format used by the people searching. Thirdly, the site has to be better than its competitors. Fourthly, the search engines want popular sites, so a site has to have traffic.  That’s it.