Pick Keyword Niches You Can Rule

Finding the right key word niche for your website requires just a little investigation.

Google ad words will tell you which words and phrases have the highest traffic used by consumers for your particular product or service. Most industries have several words and phrases Consumers use to find what they want.  Then you should look at the competitors listed on the first few pages when you Google your key word choices

If you have a local mail operation, you will have a tough time if your Google page has Fed Ex, UPS, DHL, and USPO. You may need to choose different words and think of SEO local. You can become the leader in your own small geographic region.

The second area that is important but more difficult to find are the number of  incoming links that your competitors have. Google rates them highly.  They are links as the result of social media, directores, articles, blogs, p/r, sponsor sites, PPC, and anything else that causes someone to refer back to your site for more information or to learn more about you. To Google is is a sign of the popularity of your site or the amount of service it is delivering.

Some industries are very active in creating incoming links to be more competitive and some industries are not.If your niche has firms with lots of incoming links and you don’t have them, you have a real challenge.

The value of rising on the page ranking is that you will get a larger share of new consumers looking for your product. As business moves away from traditional marketing because the consumers are doing the same, the importance of establishing yourself where the consumers live becomes more important.