Most Websites Need to Be Retuned not Rebuilt

The longer your URL or domain has been in place the more cache you have with search engines and hopefully the more “Favorite”s recorded.  Over time, not only do the consumers for products and services change, but the words people use to find the products and services change and the mix of new players in and old players out changes.

These changes create new players in the niches with the highest traffic. This occurs because the other firms are upgrading and learning how to play the game. It occurs because the keyword traffic may have changed and others are on top of it.

You have to recalibrate your site to see if the key words you use are still getting the most traffic, to see if your site would support the highest traffic keywords, and if you are competitive with those who rule the best niches.

Tuning can be as small as key word and content changes to creating a new landing page and maybe a few interior pages. Even sites with 150 pages can be brought back into the competition with a few changes.