Is Your Contribution Making People Happier?
ByUp until a hundred and fifty years ago, man was very connected to the earth. He worked in the fields or hunted or certainly had to provide for a lot of his needs without going to the market.
Since then, life has become more simplified, more mechanized, and more distant from a connection to nature. What we are finding now is that success in marketing is connected with giving people an emotional experience. They will pay more if they can enjoy their experience;Starbucks, Iphone, Social Marketing, etc.
In fact, we are facilitating people telling others about experiences they like. Face Book has Like and Google + has +1. Social Buttons on websites could direct likes to numerous sharing centers.
In Extreme Competition, Peter Fingar describes the tectonic changes occurring in the global economy, but they all point to one conclusion. The consumer can now have what they want and when they want it. The super marketers are faced with anticipating what consumers will desire next. The leaders, can do it; Apple.
If what you are doing is not leading to your targets having a better experience, you are probably on the wrong track. This even goes for personal relationships. We have a lot more freedom to unsubscribe in every facet of our lives.
Finding our own happiness and purpose is important if we are going to create happiness and purpose for others.
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