How Many Niches Have Website Traffic?
ByA niche matches the words Prospects use to find Services.
If a Prospect needs a Freight Pick Up at a Harbor to be delivered to Canada, what words do they use to find a carrier?
The truth is they use a wide variety of words, but day in and day out, certain combinations are used more than others. For every single need, certain word combinations are used more than others. Pretty soon there is a strong pattern for where most of the business is. There is also a clear record of which word combinations get no traffic.
What do you have on your website? Firms that spend time finding the right words have lots of traffic. It is not difficult to get 7,000 to 50,000 visits a month using different strategies. Firms that don’t investigate generally have under a 1,000 visits a month.
The search engines require the keywords to be located in certain positions on the websites so that they can compare websites. The Search Engines’ goals are to find the best sites for the Prospects. They also want to find the best sites with the elements they deem important.
Most Web designers do not pay attention to either requirement. If sites were built five to ten years ago, neither requirement was crucial, but in that period of time, traditional advertising has proven to be costly and ineffective because it is not targeted. Or, in order to reach a small audience of specific users, you had to shot gun a large audience.
The internet has proven useful for targeting just the audience that needs your services. The firms that are aware get lots of traffic and a very high ROI.
The first way to tell if your keywords have an audience is to Google them and see which competitors appear on the internet. If your major competition is on the first page, the words are valuable. If it’s all directories, the words need to be narrowed or tails (more specific words) need to be added. If there are only a few firms, then the Prospects are not using those words to find services.
The second way that you can determine the value of words is look them up in Google ad words. On Google high traffic words are more expensive so they have to know how many people use them.
I would estimate 75% of websites in most industries have no relevant keywords and have not been structured to present them to search engines. In the freight industry, I would estimate that 90% of sites fall in this category.
New firms can put old firms out of business by getting the new traffic. Small firms can catch up to big firms because online, everyone can look competent. In a recession, not everyone is at the affect because some are growing while other firms are shrinking.
In an age when rebounds no longer happen in a year, maybe because governments interfere, firms need to not only get new customers, but they need to get in touch with the customers that survived. If a firm’s customer base dissolves in economically troubled times, they need to be in a position to get business from those that emerge.
