How Important is a Unique Selling Proposition?
ByWe Go to Work Everyday to be the Best
The definition is what you do better than everyone else.
How important is it that this is communicated?
The point of marketing will be to attract Prospects that will listen to why they should do business with your firm. You can describe your business and your services. If you are going to close, you need to explain why you are better than your competitors.
Has your firm created a Mission Statement and and the strategy for achieving it?
A Unique Selling Proposition spells out the company’s competitive advantage. Keywords that define it create the Company’s online niche. The niche is what the Optimized website will shoot for.
You could be second or third in your niche in capabilities. If you are behind Fed EX and UPS, then you better specialize in personal service or flexible hours or carrying more than 150 pounds. There is always something.
