Can Your Site Attract Your Ideal Traffic?

If your landing page does not have a strong representation of keywords people use to find what they want, the search engines will have more difficulty matching you with new prospects. These words have to be in several key locations to let the search engines know that your site specializes in your selection.

You obviously can’t have them all. There is a narrower scope of words you can use effectively. There are also only so many words that you can promote in your content. BUT if you draw people to your site, they will see everything you do or sell, so you don’t lose out on the other products.

I have used the natural meat industry as an example. The problem with most protein sites for search engines is that they open with either the e-commerce menu of items on display to add to a cart or they open with an “About Us”. Neither makes it easy for search engines to find the site competitive.

The following is an excel graph of how the many keywords can be combined by users to find what they want. If your site is strong in a few of the combinations, the search engines will have an easier time of finding you.

Some of the combinations from the chart below might be:

Natural Goat Recipes or Grass Fed Bison Steaks or Organic Lamb Shank