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Jan
17

Does the Internet Have You by the Throat?

By Mark Kaplan
Google Inc.
Image via Wikipedia

It is very frustrating for people with talent to be good at something and not have enough people appreciate them.

That’s often the result of their business going to other people on the internet. This is especially true if your service can be provided by anyone nationally.

Schools need to be teaching two things:

  • How to develop a skill
  • How to get the skill communicated to the right audience

There are five things necessary for your website:

  • Create keywords that best describe your service
  • Match the words to the most popular words people use to Google your business
  • Compare with how the competition uses the words
  • Install the words in the several locations Search Engines expect to find them
  • Make the presentation stronger than your competition

Then you will have a better chance of people finding you and appreciating your talent.

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