Care, Customer Loyalty, Followers

Customer Loyalty and Retention are as Valuable as New Customers

Care is an important element in all relationships. You hear it in athletics, the work place, and it is important online. People will go the extra mile for bosses and companies that care.

You can also get away with occasional missteps if your constituents know that you care.

Brian Solis, author of the Edge found that a high percentage of followers do so out of affinity and allegiance. They follow to support a Brand that stands for what they believe in and they want to support it anyway they can.

What does it take to get this kind of allegiance? Think of others before you think of yourself. The difference between Traditional Marketing and Relationship Marketing is that the former is a one way street. Traditional Marketing is all about the Sell.

Relationship Marketing might spend a lot of time giving away information and seeking involvement before getting into the company’s own agenda. A Face Book page involves the Customers and Company in an equal relationship creating transparency and sharing.

White Papers and Free Reports are about selfless sharing. Of course, there is a sales agenda, but the Information is given freely without strings. The provider is willing to risk their time in helping others solve problems thinking that it might come back.

It is a leap of faith. It is the new age of Marketing. It is the Provider on his back exposing his throat to show that he is fully committed to a successful relationship. The Provider is allowing the Consumer to see if there is Alignment before they both engage