Archive for June, 2010
From Depression to Ecstasy in a Few Moves
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- Image by Steve Punter via Flickr
You have to break the pattern
I touched on this topic when I wrote about why we have 5 senses. If you examine the behavior of someone depressed and compare it to someone who is in ecstasy there are a few noticeable differences.
A person in depression draws into themselves like crawling into a black hole. They avoid contact with others, avoid exercise, and lose touch with their senses.
A person in ecstasy is experiencing all five senses. Their body and mind are alive and pulsating.
Depressive thinking is too much about the past and future. All the things that went wrong and little hope for the future. That’s what makes the present unbearable.
In ecstasy, it is all about the moment. This is the moment I am alive and making the most of it will bring me the most pleasure.
What can I do right now that would be healthy and create body movement involving my senses? When my senses are all working it is difficult to have too many thoughts. The senses all working together help us escape thoughts.
Take a small step. Take a walk, run, bike, or dance. Climb a tree, hill, or mountain. Climbing works the muscles, legs, lungs, and heart. It is difficult to think about much when you are working hard.
Realize that we only have 25,000 mornings and it might be fun to see a sunrise and watch a sunset. It might be even more fun to exercise during either. Get the senses working and move into ecstasy.
If Eating Pizza Was Life
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It can be.
Think about how excited we get when we crave a pizza and make plans to get one.
Think about the pleasure of ordering your favorite toppings and starting to salivate.
Think about how it looks and smells when it arrives and eagerly lifting the knife to cut the first piece.
It even feels good with that doughy crusty texture; raising it to your mouth for that first bite.
Ahh, and the first taste is just what we dreamed of.
This is us and how we are supposed to live. We are supposed to anticipate, relish, dream, and feast. There are lots of things we could do to get more pleasure out of a day.
What would make your days better? Do you love to run, work out, walk, eat pizza, make love, listen to music, read a great book, talk with best friends, get a massage.
You are most happy when taking care of yourself. You deserve it. You should build health and have pleasure. This also makes you the most creative, productive, and fun to live with. You owe it to yourself and others to indulge in healthy lip smacking fun and pleasure.
Others can’t be responsible for making you happy. You have to do that and others will be drawn to you. You should have things to look forward to everyday that make you really happy.
Plan your weeks. Pleasure should be at the top. Everything else you have to do is part of the drudgery of life, but you have the opportunity to put some sprinkles on that donut.
Why Do We Have 5 Senses?
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We Have Priceless Gifts.
The lizard brain would say all the better to save ourselves.
But now we also have the Limbic and Cortex brains.
We can achieve maximum pleasure using all five senses.
How many senses do we use making love; the height of all pleasures?
How many senses do we use in eating food with our hands like Pizza?
How about taking in a sunset mountain top view smelling the pine and listening to the birds?
When I run at the beach, I use all my senses.
We are a pleasure machine. We were meant to use them all to enjoy ourselves.
How many senses do we use to worry or even dream? Very few.
How many senses do we use to work? Most of the time very few.
We have the opportunity to maximize our pleasures everyday. Do things that involve all the senses. The senses bring us closer to orgasmic pleasures or connection to nature, the universe or God, whatever your predilection.
Have more fun today, get physically involved. Leave worry behind.
Everyday Was Meant to Be Enjoyed
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We take for Granted the Complexity of the Greatest Gifts
Ever buy something for someone and see their disappointment upon opening it?
Ever wake up and groan at the thought of all you have to do that day?
Ever stay awake at night worrying or regretting things in your life?
Well someone gave you the most amazing gifts and you seem to be disappointed.
Do you know how complicated it is to process a breath of fresh air into oxygen that gives life to your cells? Do you how exact the mixture of elements in the air have to be for all animal and plant life on earth to utilize it?
Do you know what process takes place for you to see something and your mind to register what it is?
Can you imagine building something that would hear a sound and then get pleasure from it?
You have taken for granted gifts that one commercial would call “Price Less”.
And what are you doing about it? Are you enjoying these gifts or spending your time embroiled in thoughts that won’t survive the day let alone your life. You were given gifts that you could use to live in ecstasy every day.
Maybe we should measure one day to see if we can spend half as much time enjoying ourselves as we spend in troubling thoughts. At the end of the day, who is really the judge? At the end of our life…?
Care, Customer Loyalty, Followers
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Customer Loyalty and Retention are as Valuable as New Customers
Care is an important element in all relationships. You hear it in athletics, the work place, and it is important online. People will go the extra mile for bosses and companies that care.
You can also get away with occasional missteps if your constituents know that you care.
Brian Solis, author of the Edge found that a high percentage of followers do so out of affinity and allegiance. They follow to support a Brand that stands for what they believe in and they want to support it anyway they can.
What does it take to get this kind of allegiance? Think of others before you think of yourself. The difference between Traditional Marketing and Relationship Marketing is that the former is a one way street. Traditional Marketing is all about the Sell.
Relationship Marketing might spend a lot of time giving away information and seeking involvement before getting into the company’s own agenda. A Face Book page involves the Customers and Company in an equal relationship creating transparency and sharing.
White Papers and Free Reports are about selfless sharing. Of course, there is a sales agenda, but the Information is given freely without strings. The provider is willing to risk their time in helping others solve problems thinking that it might come back.
It is a leap of faith. It is the new age of Marketing. It is the Provider on his back exposing his throat to show that he is fully committed to a successful relationship. The Provider is allowing the Consumer to see if there is Alignment before they both engage
Gravity vs Status Quo
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A body in motion tends to stay in motion…
Gravity tends to make everything in motion come to a stop.
Status Quo means that a body will continue moving at is current speed until some force causes it to change. Business often leaves things moving at a status quo pace because there is no time risk differently.
It takes great force to change the status quo pace when it is surrounded by bodies in an over whelmed or hysterical state. Try to tell a hysterical person to calm down.
When fight the status quo, there is no easy formula. People are reluctant to change even if they know they should. Until you understand what is going on in their business or their head, they will not open up to your suggestions. They will not volunteer what you need to know.
Time is a risk an so is the Devil they don’t know. Humans will spend more effort fleeing pain than pursuing pleasure.
You can do like the Kia Soul commercial says “You can either have this or you can have that”. You can spend your days trying to change the inertia of a company in motion or you can be there when they need information on how to change.
Patience is often better than force. You can row against the river or go with the flow.
Get a Free 6 page report on How to Be There When They Need You.
Get our solution on how to make change easy with Hole in One Marketing
The Biggest Obstacle To Change-Status Quo
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Everyone is goal oriented, has numbers to meet, and is driving hard.
Why would organizations be so resistant to change?
The biggest obstacle for someone in sales is to get the Prospects to listen to something new.
The lack of Change is often the manifestation of the real obstacle-Time.
How difficult is it to learn something new? They say that when we buy something, we learn 70% of everything we will know about it on the first day. We don’t spend the time in more investigation.
When you approach someone with an idea of change, they will make their decision about it in a few seconds.
Jill Konrath in “Snap Selling” says if your value proposition doesn’t begin by explaining the gap in where the target is and where they would be with your service, they will have no time to listen. It is a brand new environment
Secondly, if it is not in alignment with how they plan to meet their objectives, it will not get consideration.
And thirdly, if it is not presently a priority, it is unlikely to get consideration.
One way to get into the Buying Cycle is to provide information or have information available on your expertise and how you solve a given problem. Let the Buyer choose in through Permission Based systems to learn more about you and your solutions.
These systems can be working automatically even while you or your sales force is trying to get the Buyers attention. The difference in closing ratios between Calling on Prospects and Following Up with those that have asked for more information is greater efficiency.
The Sales Process has Changed in Three Years
Posted by: | CommentsCan You accept the evolution?
Everything is different from three years ago.
“The art of selling has undergone more changes in the past few years than in any other time in history..” Joseph Sugarman, Chairman, Blu Blocker Corporation.
“Sales organizations of tomorrow will need to be fundamentally different from those of today..” Geoffrey Eitland, vice president of sales, Staples, Inc.
Fundamentally different Geoffrey says. Three fundamentals have certainly changed says Jill Konrath in “Snap Selling”. Crazy busy executives are harder to reach, have less time to listen, and are less likely to respond to phone calls or emails. If they do listen they drop you into the dead zone within a few sentences.
Systems for building customers have to be different. Jill Konrath can advise on what not to do and how to change your current approach. The underlying solution is that your message has to be in alignment with your targets objectives and your self serving agenda has to be suppressed.
Permission Based systems can be effective because the Prospects are responding to something that gets their interest. Your promise has to be to supply as much free information as they need to make a wise decision.
If they trust you and think you are knowledgeable and will add personal value to achieving their objectives, they will consider you as a provider.
See our free report on Automatic Customer Development
King of the World
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Do you have a place where you can go and feel like you are king of the world?
I can go to the beach and stand on rocks at a point and look at the waves crashing on both sides and say “I am king of the world. ” I like to stand there until I am through absorbing what ever peace is available.
We all need a place of peace. It is not just the world that is imposing on us, it is our own thoughts.
We have expectations. We have worries. We have unrealized ambitions.
Sleep is more for the nervous system than it is for the body to rest. It is good to have a place while we are awake. Meditation is an obvious spot. Exercise will do the same. Food may do it for some. Cookies can sometimes make me feel like King of the World.
But most important, it is an exultation we must release that says this is my spot and I feel great.
We Bobble Along, in Control and Out of Control
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We take a lot for granted.
On storm tossed days I love to put on my wetsuit and fins and swim and bobble in the surf. I am sort of in control but I am part of something much bigger that could alter my control.
Sort of like life. I plan my days. But at anytime while walking in the city a tile could fall off a roof and end my day. I could get in an accident or get hit by lightening. I could be running a successful company and a global melt down could terminate all my customers.
I could be in great health by eating properly and exercising everyday and something turns it upside down. The only thing I can really count on is the Joy I can experience at this moment.
I am connected to the ocean I love to bob in and the full moon I love to watch. They are samples of the exhilaration I feel that makes me happy to be alive. Don’t take your control for granted. Don’t wait for a special event to feel happy. Don’t think you are not a part of the universe that even animals can be seen enjoying everyday.











